Incremental revenue represents the additional income generated from a specific action, project, or investment. For instance, if a company implements a new marketing campaign and its sales increase by $50,000 compared to the previous period, that $50,000 constitutes the increased revenue attributable to the marketing campaign. It focuses on the change in income directly related to a distinct activity.
Understanding the additional revenue generated from specific initiatives is crucial for informed decision-making. It allows businesses to evaluate the effectiveness of strategies, justify investments, and optimize resource allocation. Tracking these increases provides quantifiable evidence of success or failure, contributing to a data-driven approach to management and improving overall profitability. Analyzing the changes also offer insight to improve investment in the future.