A tool used to determine the price at which wine is offered on a restaurant’s menu, based on its cost to the establishment. It assists in balancing profitability and customer value. For example, if a bottle costs the restaurant $20, applying a markup factor of 3 would result in a menu price of $60.
Properly calculated wine prices are crucial for restaurant financial health. They contribute significantly to revenue, impact customer perception of value, and influence ordering decisions. Historically, restaurants have used various methods, from simple percentage increases to complex formulas considering market prices and overhead, to arrive at suitable wine prices.