Sales mix analysis centers on determining the relative proportions of different products or services a business sells. Calculation typically involves expressing each product’s sales as a percentage of total sales revenue or total units sold. For example, if a company sells Product A with $200,000 in revenue and Product B with $300,000 in revenue, the calculation would show Product A representing 40% of the sales and Product B representing 60% of the total sales revenue.
Understanding product or service proportions is crucial for informed decision-making. It reveals which offerings contribute most significantly to overall profitability and revenue generation. This information facilitates better resource allocation, targeted marketing efforts, and strategic product development. Analyzing the proportions over time also highlights shifts in customer preferences and market dynamics, offering valuable insights for adapting business strategies.